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Mari Takahashi steps into an immersive mixed-reality world in Ericsson's global brand campaign. She shares the screen with deaf-blind Harvard Law graduate Haben Girma and Paris Saint-Germain striker Nadia Nadim.
Seen in 50+ countries and in 9 languages, "The Power of Easy" commercial was shot in one seamlessly connected take. It was the 45th attempt that proved successful.
The Power of Easy was shot in Prague, Czech Republic in a single day.
However, it took: 44 failed attempts, 3683 hours of prep, 2.5 days of rehearsals, 43 test animation versions, 124 people on set, 115 crowd-surf stage dives, 9 cameraman t-shirt changes, and1 perfect take.
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